top of page

Experience
Designer

Currently building user-centric experiences and operationalizing the UX discipline within the global web platforms at Grundfos

header .png

MY END TO END

Design process

Understand the problem

Create empathy for the user. Establishing the core stakeholder group, working towards understanding the key user pains. This stage includes pre-research activities, generative discovery interviews, and
consolidating findings into an insights repository.

Strategy and ideation

The purpose of this stage is to define the customer experience North Star of the project. Activities include vision workshop, idea generation exercises,
brainstorming and possible solution exploration. 

Design, test, repeat

Running a 5-day power design sprint. The expected outcome and deliverables of this stage are:

personas/archetypes, user journey maps, sketches and wireframes, viability diagram, prioritized list of functionality, high fidelity prototypes to usability test and reiterate.

Delivery and beyond

This is when technical specifications are handed over to development. I facilitate creating test scripts to carry out user acceptance testing (UAT) and evaluate the solution performance in a post-launch assessment analysis. I will use the findings to inform the future roadmap of the product. 

LATEST WORK

DESKTOP, UX/UI – GAMIFICATION

eLearning platform

Conceptualization and redesign of the Grundfos learning platform 'Ecademy', to make it continuously relevant, engaging, and motivating for users.

MOBILE, UX/UI PROJECT

Together banking app

Family-friendly banking application to help guide users' financial transition from childhood to full maturity.  

BRANDING, GRAPHIC DESIGN

Logofolio

Browse the various logos and logotypes I have designed over the years. All artwork was crafted with a passion for designing. 

USER INTERFACE DESIGN

UI Designs

To become a better interface designer, I took the 100 days UI challenge to acquire new skills and test my creativity.  See a selection of some work.

bottom of page