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Experience
Designer
Currently rocking as an awesome experience designer & mastering brick building at the LEGO Group
MY END TO END
Design process
Understand the problem
Create empathy for the user. Establishing the core stakeholder group, working towards understanding the key user pains. This stage includes pre-research activities, generative discovery interviews, and
consolidating findings into an insights repository.
Strategy and ideation
The purpose of this stage is to define the customer experience North Star of the project. Activities include vision workshop, idea generation exercises,
brainstorming and possible solution exploration.
Design, test, repeat
Running a 5-day power design sprint. The expected outcome and deliverables of this stage are:
personas/archetypes, user journey maps, sketches and wireframes, viability diagram, prioritized list of functionality, high fidelity prototypes to usability test and reiterate.
Delivery and beyond
This is when technical specifications are handed over to development. I facilitate creating test scripts to carry out user acceptance testing (UAT) and evaluate the solution performance in a post-launch assessment analysis. I will use the findings to inform the future roadmap of the product.
LATEST WORK
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