TO-DOS: The challenge of this case study was to engage freashly graduates of Universities through a conceptul campaign for the Hyundai i10 model with the use of the Lead:famly platform.
The suggestions for a new Hyundai campaign is a one step rocket: firstly the target audience has to be exposed to a personality quiz that will show them which sort of Hyundai i10 fits their lifestyles the best. This is done within the hyundai i10 model of 2017. In this process the user’s emails will also be acquired. The campaign will be adressed to students who have graduated in the last 2 years. Those who complete the quiz of the campaign have the opportunity to win discount vouchers to purchasing the Hyundai i10 or receive a free test drive. The nature of the reward will be randomly generated, offering anyone equal chances.
2. BANKING APP SOLUTION FOR THE YOUTH TARGET
PROJECT TYPE: CASE STUDY
CLIENT: DANSKE BANK
TO-DOS: Conceptualize and visualize a solution that will connect the child/youth segment with Danske Bank.
CONCEPT: The solution consists of a centralized mobile application titled Together. The focus is directed on the maturity levels instead of the age of the child/teenager. The concept supports parents with suggestions regarding what features are appropriate for their child based on their maturity level. There is the possibility to level up in the app and unlock features. Besides this the parent can also choose to grant access to certain features. The solution aims to guide the customer from the early ages to full maturity.
PROTOTYPE: Dankse Bank Together
3. GOBUNDL JOINT INSURANCE SOLUTION
PROJECT TYPE: CASE STUDY
TO-DOS: Bring improvements to the existing insurance platform with the goal of gaining new customers.
CONCEPT:Currently goBundl is focusing on all types of insurances so in this case it was opted to focus on a single type of insurance, health insurance and draw a detailed explanation of the solution proposition by outlining the benefits of joint health insurance.
Communities (bundles) get the chance to contribute, share, discuss, debate and be inspired in the alliance within the community.
The solution includes:
• Registration page
• Welcome page with access ‘check you Bundle’ and ‘Customer service’
• Your Bundle page - showcasing community members and insurance financial resources - including annual savings
• Find Care page - where the user can search for a specific health service based on symptom assessment, hospitals, specific doctors. And get the annual checkup
• Find hospital page - where the user can search for a hospital based on specialization and location
• My profile page
• Other member profile
4. BELLE: BEAUTY & HEALTH APP
PROJECT TYPE: PERSONAL PROJECT
CONCEPT: Belle is a personal project. The idea for a beauty and health community app was born from the different UI challenges. The app aims to get users together into an idea and tips sharing community through post under the form of articles.